Cookie Policy

What Are Tracking Technologies?

When you load a webpage, small files get stored on your device. These files remember your preferences, track how you navigate the site, and help us understand what works and what doesn't.

Think of them as digital breadcrumbs. Some are helpful—they remember your language preference or keep you logged in. Others track your behavior across different sites to build advertising profiles.

We use several types on connectedsmartenergy.com, and each serves a different purpose.

Types of Tracking We Use

How We Actually Use This Information

Here's what happens with the data we collect:

Understanding Our Audience

When someone visits our budget contingency planning resources, we want to know if the content helped them. Analytics show us bounce rates, time on page, and navigation patterns. If everyone leaves after ten seconds, we know something's wrong with that page.

Improving User Experience

Let's say people keep abandoning our contact form halfway through. The tracking data reveals where they drop off. Maybe we're asking for too much information upfront, or the form breaks on mobile devices. We fix it based on actual behavior, not hunches.

Tailoring Communication

If you download a guide about emergency fund planning and later visit our services page, that tells us you're seriously considering financial contingency strategies. We might show you relevant case studies or highlight our consultation options. It's about matching your interests with helpful resources.

Measuring What Works

Marketing is expensive. Tracking helps us figure out which blog posts drive traffic, which social media platforms send engaged visitors, and which advertising channels are worth the investment. Without this data, we'd be throwing money at strategies that might not work.

Third-Party Services

Some tracking on our site comes from external tools we use:

• Google Analytics — Tracks visitor behavior and generates usage reports. Google has its own privacy policy governing how they handle this data.
• Social Media Widgets — If we embed content from platforms like LinkedIn, those companies may track your interaction even if you don't click on the widget.
• Email Marketing Tools — When you subscribe to our updates, the email service tracks open rates and click-throughs to measure campaign effectiveness.

We don't control what these third parties do with the data they collect. Review their privacy policies separately if you want full transparency.

Your Rights Under European and Bulgarian Regulations

If you're in the EU or Bulgaria, data protection laws give you specific rights:

• You can request a copy of all personal data we've collected about you
• You can ask us to delete your information entirely
• You can object to processing for marketing purposes
• You can withdraw consent at any time through browser settings or our rejection tool
• You can lodge complaints with Bulgaria's data protection authority if you believe we've violated your rights

These rights apply regardless of whether you're a client or just browsing our website. Send requests to help@connectedsmartenergy.com and we'll respond within 30 days.

Updates to This Policy

Technology changes. Regulations change. Our business practices evolve. When we update this policy, we'll change the date at the bottom and notify regular visitors through our website banner.

Major changes—like adding new types of tracking or working with different third-party services—will trigger a new consent request. Minor clarifications or formatting updates won't require re-acceptance.

Check back occasionally if you want to stay informed about how we handle tracking. We try to review this document every six months to ensure accuracy.